We built ProfitLens because we saw the same problem in every trade business we spoke to: they had software, they had data, but they didn't have answers.
Xero can tell you what's in your bank account. simPRO can tell you which jobs are scheduled. But none of them can tell you which jobs are actually making you money, where profit is leaking, or what you should change.
Most trade business owners are too busy running their business to sit down and analyse spreadsheets. They know something isn't right — margins feel tighter, cash flow is harder — but they can't pinpoint exactly where the problems are.
We connect to the software they already use, crunch all the data, and surface the things that matter. No more guessing. No more flying blind.
Other business software shows you data. Charts, tables, dashboards — you're left to figure out what it means.
We take a different approach:
We understand the trade industry here. We know about hipages leads, Xero accounting, subcontractor management, and the challenge of quoting accurately when material costs keep rising. The platform is built specifically for how Australian trade businesses operate.
We want to be the AI intelligence layer for every small business. Starting with trades, and expanding into construction, professional services, and beyond.
The long-term vision: an AI that understands how your business is actually performing, identifies your biggest problems and opportunities, and tells you exactly what to do next.