Built for Australian trade businesses that want to grow profitably

Not another dashboard full of charts. An intelligent system that finds problems you can't see and tells you exactly what to do next.

Business Health Score

One number from 0–100 summarising your entire business — profitability, cash flow, growth, quote conversion and cost overruns. Click to see the full breakdown.

Profit Leak Detection

Automatically finds labour overruns, material blowouts and loss-making jobs. See exactly where money is disappearing — per job, per type, with a one-click action to fix it.

AI Insights Engine

Continuously analyses your data and generates prioritised insights — including material price inflation alerts when your costs are rising faster than your prices.

ProfitLens AI Coach

Ask plain-English questions about your business. Get data-backed answers with follow-up suggestions. Regenerate responses you're not happy with.

Quote Optimiser

Check your draft quote against historical job data before you send it. Catches underpricing and labour underestimates in seconds.

Profit Recovery Plan

Quantified opportunities ranked by financial impact — with the exact steps to recover each one. See the annual dollar value of every leak.

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Charge-Out Rate Calculator

Calculate the exact hourly rate you need to charge to hit your profit target. Pre-filled with your actual job data — not generic estimates.

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Hire Calculator

A 4-step guided wizard that uses your actual margin to tell you whether hiring a new technician is financially viable right now, including break-even month.

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GST / BAS Tracker

Estimated GST collected vs input tax credits for the current quarter, with your BAS due date. Know roughly what's owing before you talk to your accountant.

Chase Invoices

AI writes personalised payment reminders for every overdue invoice. Choose Friendly, Professional or Firm tone. One-click send.

Lead Source ROI

Track hipages, Google Ads and every other lead source. Know which ones deliver profitable work and which waste money.

What-If Simulator

Model pricing changes, new staff or efficiency improvements before committing. Save and compare named scenarios side by side.

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Subcontractor Cost Tracking

Identifies job types where labour and subcontractor costs consistently exceed 50% of revenue — the biggest hidden margin killer for growing trade businesses.

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Job File Attachments

Attach photos, PDFs and compliance documents directly to any job. Stored securely and accessible from the job detail view.

Reports & P&L

Full profit and loss breakdown by month — revenue, labour, materials, profit and margin. Filter by date range, export as CSV or PDF.

Profit Calendar

Visual heat map of daily profitability. Green days made money, red days lost money. Spot seasonal patterns immediately.

Repeat Offenders

Identify late-paying customers, unprofitable job types and problem patterns that keep recurring across your business.

Adviser Portal

For accountants and bookkeepers — manage up to 20 client businesses from one dashboard. One-click to switch into any client account.

Staff Accounts

Invite team members to view business data without giving full admin access. Role-based permissions on the Business plan.

Weekly AI Briefing

Monday morning email with your top problem, best opportunity and 3 priorities for the week. Auto-generated from your actual data.

Works with your existing tools

Keep using what you already have. We sit on top and make it smarter.

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Xero
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simPRO
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ServiceM8
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AroFlo
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MYOB

Plus CSV import from any system that can export data

Pays for itself fast

Find one underquoted job

+$500–$5,000

10–100 months paid back

Recover one overdue invoice

+$500–$50,000

10+ months paid back

Fix a labour overrun pattern

+$200–$500/job

Compounds every job

Catch one underpriced job type

+$2,000+/month

Ongoing uplift

ProfitLens Pro is $49/month. Most businesses recover that in the first week.

Ready to see what you've been missing?

14-day free trial. No credit card required to start.

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