Product Roadmap

What we've built, what we're building next, and where ProfitLens is headed.

Shipped

Foundation

Business Health Score

One score showing overall business performance across 5 dimensions.

Profit Leak Detection

Automatically identifies labour overruns, material blowouts and loss-making jobs.

AI Insights Engine

Analyses your data and surfaces critical issues, warnings and opportunities.

CSV Import

Import jobs, invoices, quotes and customers from any software.

Xero Integration

OAuth 2.0 connection — invoices, contacts and payment data synced automatically.

ServiceM8 Integration

Jobs, customers, materials and time tracking pulled directly from ServiceM8.

Intelligence

ProfitLens AI Coach

Ask plain-English questions about your business and get answers backed by your real data.

RAG Semantic Search

AI Coach searches across your actual job, invoice and customer records — not just summary metrics.

Chase Invoices

AI writes personalised overdue invoice reminders in Friendly, Professional or Firm tone.

Lead Source ROI

Track where work comes from and whether each source (hipages, Google Ads etc) is actually profitable.

Repeat Offenders

Identify late-paying customers, unprofitable job types and problem patterns.

What-If Simulator

Model pricing changes, new staff or efficiency improvements before committing.

Reporting & Integrations

P&L Reports

Full profit and loss breakdown by month with CSV and PDF export.

Profit Calendar

Visual heat map of daily profitability — green days are profitable, red days lost money.

simPRO Integration

Jobs with full cost centre breakdowns, quotes and customers.

AroFlo Integration

Tasks, quotes, clients and timesheets from AroFlo.

MYOB Integration

Sales invoices, contacts and payment data via OAuth 2.0.

Weekly AI Briefing

Monday morning email with top problems, opportunities and 3 priorities for the week.

Staff Accounts

Invite team members to view business data without giving full admin access.

Growth & Intelligence

Quote Optimiser

Compare a draft quote against historical job data to catch underpricing before you send it.

Adviser Portal

Accountants and bookkeepers can manage up to 20 client businesses from a single bird's-eye dashboard.

Blog & Content Engine

AI-generated blog posts targeting Australian small business keywords — SEO-ready from the admin panel.

Google Analytics GA4

Privacy-respecting analytics tracking on all marketing pages.

Per-page SEO

Unique titles, descriptions, canonical URLs and structured data (JSON-LD) on every page.

PBKDF2 Password Security

Industry-standard password hashing with per-user random salt, replacing legacy SHA-256.

Coming Up

Materials Markup Auditor

Up next

Scan jobs where materials were bought but not marked up on the client invoice. Flags every missed markup with the exact dollar amount left on the table.

Live Labour Leakage Tracker

Cross-reference scheduled job hours against actual payroll/timesheet hours to highlight the gap between billable and unbillable time.

Supplier Price Shock Alerts

Monitor line-item costs on incoming supplier invoices. Alert when a material price rises significantly so you can update your quote templates before the next job.

Mobile App (iOS & Android)

Check your business health score, overdue invoices and AI briefing on the go — without opening a browser.

QuickBooks & Tradify Integration

Expanding integrations to cover more of the Australian accounting and job management ecosystem.

Referral Program

Earn credits for every business you refer to ProfitLens.

Have a feature request?

We build based on what our customers actually need. If something is missing, tell us.

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